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September 2004 - Dan's First Company

September 2004 - Dan's First Company

Dan's goal was to build the perfect SUV by doubling the efficiency of a Land Rover Defender 90 - customizing 60% of the parts over a year and a half.

June 2006 - Test Drive

June 2006 - Test Drive

To conduct a longevity test, Dan drove 8000+ miles across the country twice to work the bugs out of the custom drivetrain.

July 2006 - Land Rover Prototype Production

July 2006 - Land Rover Prototype Production

Then Dan built a second one. During this process, Dan came to realize the inefficiency of such large vehicles and dreamed of a simpler and more exciting way of getting around. 

April 2008 - First Sketch

April 2008 - First Sketch

The idea for the C-1 got more traction this sketch Dan drew in the Spring of 2008. Dan's sketch brought together a team of designers from RISD and engineers from Olin College of Engineering and MIT.

July 2009 - Gyro No. 1

July 2009 - Gyro No. 1

The first gyro was made in 2009 on a $200 budget using Arduino and RC components.

April 2010 - PVD --> SFO

April 2010 - PVD --> SFO

Dan packed his life in Rhode Island and moved to San Francisco with $40,000, a dream, and a team.

May 2010 - Humble Beginnings

May 2010 - Humble Beginnings

Lit Motors' first office: Danny's apartment on 14th and Woodward.

May 2010 - CNC Machined

May 2010 - CNC Machined

Watching the gyros being machined for the first time.

May 2010 - Gyro Assembly

May 2010 - Gyro Assembly

The first real gyro assembly laid out on Dan's apartment floor. Specifications: 75 ft-lbs of torque, 7 inches, 15 lbs.

June 2010 - Integration

June 2010 - Integration

Flywheel motors, servos, sensors, bearings, and Arduino based electronic controls developed for first prototype, "EP1."

June 2010 - Circuit Board

June 2010 - Circuit Board

First in-house developed circuit board for stability control.

June 2010 - First Balance

June 2010 - First Balance

EP1 assembled and tested. Ready for fundraising.

July 2010 - Folsom St. Vehicle Lab

July 2010 - Folsom St. Vehicle Lab

EP1 demo was successful! Lease signed and ready to move-in! Check out our rooftop view!

July 2010 - Design Studio

July 2010 - Design Studio

First day at the new Lit Motors lab cleaning up the design studio.

August 2010 - Steel Tube Chassis

August 2010 - Steel Tube Chassis

6'2" engineer tests the human factors on the first C-1 design study.

November 2010 - First Team Meeting

November 2010 - First Team Meeting

Teammates prepping for an investor pitch.

February 2011 - Business Plan

February 2011 - Business Plan

Stanford Graduate School of Business MBA maps out Lit Motors' deployment strategy.

March 2011 - First Design Iteration

March 2011 - First Design Iteration

Early designer T.J. presents his C-1 concept sketches.

May 2011 - Plywood/Cardboard Mockup

May 2011 - Plywood/Cardboard Mockup

T.J. sits in our first ergonomic mock-up.

May 2011 - Visibility Study

May 2011 - Visibility Study

Testing sight lines and visibility of the C-1.

May 2011 - First Full Scale Mockup

May 2011 - First Full Scale Mockup

First model of the C-1's iconic silhouette and body design made out of foamcore.

June 2011 - Discovery Channel

June 2011 - Discovery Channel

Demonstrating the working gyros to Discovery Channel at the Yerba Buena Ice Skating Rink.

July 2011 - Hello Chennai!

July 2011 - Hello Chennai!

Arrived in India! The Lit Motors team went to research large scale production at an engineering workshop with Eicher Motors in Chennai, India.

July 2011 - Royal Enfield Production Plant

July 2011 - Royal Enfield Production Plant

Checking out Royal Enfields' production line where 300 bikes are built per day.

July 2011 - Finalized CAD Model

July 2011 - Finalized CAD Model

Meanwhile back in the U.S, the team puts together a rough CAD model of the C-1.

July 2011 - C-1 Body Mold

July 2011 - C-1 Body Mold

Wild Factory Studio, the company that built the Light Cycle for the movie Tron, creates a foam positive mold of the C-1 with a CNC.

August 2011 - Painted C-1

August 2011 - Painted C-1

Finished and painted full scale C-1 show model built by Wild Factory.

August 2011 - Shipping

August 2011 - Shipping

Loading up the C-1 model from Wild Factory to meet the press from CNET.

August 2011 - CNET

August 2011 - CNET

Sumi Das is the first reporter to sit in the show model for the CNET debut.

August 2011 - Completed Showmodel

August 2011 - Completed Showmodel

Proud to finally see the vision of a full-scale C-1.

September 2011 - Video Shoot

September 2011 - Video Shoot

Backstage view of the first video shoot for Gizmodo and Reuters.

September 2011 - Lit Line-up

September 2011 - Lit Line-up

All of our prototypes in one room, ready for a CNN shoot.

November 2011 - EP2

November 2011 - EP2

EP2 gyros (150 ft-lbs of torque) and part of our old machine shop.

February 2012 - Traction Motor

February 2012 - Traction Motor

The engineers evalute a new traction motor.

February 2012 - Showroom

February 2012 - Showroom

Our new showroom and qualitative clinic in progress.

February 2012 - Buck Reference

February 2012 - Buck Reference

Using our showroom model as a reference to build EP3, our first driving prototype.

February 2012 - Cut, Weld, & Grind.

February 2012 - Cut, Weld, & Grind.

Julian, our prototype designer, hard at work.

February 2012 - Unibody Chassis

February 2012 - Unibody Chassis

Dan and the design team hand-rolled a sheet metal unibody.

March 2012 - On its own two feet

March 2012 - On its own two feet

EP3 with doors and prototype suspension installed.

March 2012 - Gyro Testing

March 2012 - Gyro Testing

The engineers test the controls system and large scale gyro (Gyro No. 3).

March 2012 - Gyro No. 3

March 2012 - Gyro No. 3

First closed loop controlled gyros at 700 ft-lbs of torque.

April 2012 - Testing

April 2012 - Testing

Gyro No. 3 in testbed.

April 2012 - DOE

April 2012 - DOE

Danny visits the Department of Energy.

May 2012 - EP3

May 2012 - EP3

The completed EP3 on our showroom floor.

August 2012 - Gyro No. 4

August 2012 - Gyro No. 4

On to Gyro No. 4! 1000 ft-lbs of torque. Getting ready for 2012 TechCrunch Disrupt.

August 2012 - Advanced Electrical System

August 2012 - Advanced Electrical System

Engineers test the electrical controls for Gyro No. 4.

August 2012 - Getting a new look

August 2012 - Getting a new look

The C-1 is getting primed, painted, and ready for TechCrunch Disrupt.

August 2012 - Looking good

August 2012 - Looking good

Fresh paint on the C-1.

September 2012 - Showtime

September 2012 - Showtime

Lit Motors presents at TechCrunch Disrupt becoming the first hardware startup to ever reach the finals.

October 2012 - Let the press in!

October 2012 - Let the press in!

The New York Times covers our first drive.

October 2012 - The New York Times

October 2012 - The New York Times

News Flash! Lit Motors appears on the front page of The New York Times website on October 11, 2012.

December 2012 - Yahoo!

December 2012 - Yahoo!

Lit Motors makes an appearance on Yahoo! "Home page of the internet".

January 2013 - BMW Group

January 2013 - BMW Group

Christoph Grote, CTO of BMW Group pays a visit to Lit Motors.

June 2013 - USA Today

June 2013 - USA Today

We make it onto the front page of USA Today!

September 2013 - Patents

September 2013 - Patents

Two core patents are issued and granted internationally.

November 2013 - BMW Motorrad CTO

November 2013 - BMW Motorrad CTO

Danny gets a visit from Christian Landerl, the CTO of BMW's motorcycle division.

November 2013 - Yves & Co.

November 2013 - Yves & Co.

Yves Béhar, Damon Way, Steve Rocco, Kelly Slater, Mark Pincus, Scott Belsky, and Jung-Ju Kim invest in Lit Motors.

January 2014 - CES

January 2014 - CES

Our team showcases the C-1 at CES 2014.

January 2014 - EP4 CAD Model

January 2014 - EP4 CAD Model

Work begins on EP4 with full architectural component placement study.

February 2014 - Battery Pack

February 2014 - Battery Pack

Our engineer Harsh welds a battery pack for EP4.

February 2014 - C-1 Parts

February 2014 - C-1 Parts

Parts for EP4 arrive from the machine shop.

February 2014 - Gyro No. 5

February 2014 - Gyro No. 5

A close look at the gyro!

March 2014 - Battery Assembly

March 2014 - Battery Assembly

A closer view of the 10.4 kWh battery pack.

March 2014 - Team Photo

March 2014 - Team Photo

First official team photo taken in Spring 2014.

March 2014 - Bloomberg

March 2014 - Bloomberg

Bloomberg TV interviews Dan in March 2014.

April 2014 - Human Factors

April 2014 - Human Factors

Our vehicle architect, Eric, tests the human factors on the EP4 chassis.

April 2014 - Laguna Seca

April 2014 - Laguna Seca

The team unloads the Auto-balancing Electric Vehicle (AEV) for its first drive test at Mazda Raceway Laguna Seca.

April 2014 - Sighting Laps

April 2014 - Sighting Laps

Danny takes his race bike out for a spin at Laguna Seca.

April 2014 - Glamour Shot

April 2014 - Glamour Shot

EP4 looking lean and mean.

October 2014 - First Flight

October 2014 - First Flight

Our designer Natalia is the first non-motorcyclist to drive EP4.

October 2014 - BBC

October 2014 - BBC

BBC films EP4 in action.

October 2014 - Driving Experience

October 2014 - Driving Experience

The engineers strap in BBC reporter Jack Stewart for a test drive.

November 2014

November 2014

Willy, our test driver/engineer, puts the AEV through its paces.

November 2014 - Corkscrew

November 2014 - Corkscrew

The AEV is back at Mazda Raceway Laguna Seca for another test drive. 

November 2014 - Yerba Buena Ice Rink

November 2014 - Yerba Buena Ice Rink

Willy tests the AEV's stability on ice.

May 2015 - Popular Science Invention Awards

May 2015 - Popular Science Invention Awards

Popular Science selected the C-1 as winner of one of its 2015 Invention Awards